MBM: Unique Tips to Set Up a Successful Blog Tour by Danyelle Ferguson

March Book Madness hosted by Rebecca Belliston

Welcome to the third day of March Book Madness! (For a complete schedule and explanation, see below this post.)

Today I have my author friend, Danyelle Ferguson, here as a guest presenter. Not only is she an amazingly talented author and blogger, but I’ve been able to work with Danyelle on the Storymakers Midwest Conference committee. She puts a lot of time and loving into the writing community, and I’m excited she took some time out of her schedule to visit with us today about some fun tips for blog tours.

So here she is.

Unique Tips to Set Up Blog Tour by Danyelle Ferguson

Unique Tips to Set Up Successful Blog Tours – by Danyelle Ferguson

Most authors – no matter if they are traditionally or self published – set up their own blog tours. Some authors band together with peers who write in the same genre, then do a big blog tour or contest together (like the Massive Romance Reader Squee Moment Ahead contest). Other authors send a “Call to Review” on their blogs, social media or newsletters.

But what if you want to hit a broader market? Or to target certain niche readers? A great blog tour has reviewers with both small (100+) and big (1000+) follower counts, reviewers who have relationships with the author & those who don’t know the author, as well as covers a variety of geographical locations.

Continue reading “MBM: Unique Tips to Set Up a Successful Blog Tour by Danyelle Ferguson”


LDS Blogfest: 8 Ways Being An Author Has Increased My Belief in the Book of Mormon


This article is religious.

If you’re not a fan of religion, or more specifically, my LDS/Mormon religion, that’s fine. This post is not for you. Please don’t leave snarky, rude, disrespectful comments below. I will remove them.

However, you might be like me. I’ve always been interested in religions. I took a World Religions class in college and loved it! I read books on religion, current religious events in newspapers, and I especially love learning about religions from practicing members. If this describes you, perhaps you’d like to hear a little about Mormonism from a Mormon’s POV.


LDS Writer’s Blogfest


Today I’m participating in the Fourth Annual LDS Writer’s Blogfest, which is a day for LDS/Mormon bloggers to write a little about their beliefs.

  • FYI: “LDS” and “Mormon” are interchangeable, which might be confusing. Our official church title is “The Church Of Jesus Christ of Latter-day Saints.” Since that’s a mouthful, we call ourselves LDS (short for Latter-day Saints), but most people outside our faith just call us Mormon. We answer to both. :)


Today I wanted to talk about how being an author has increased my belief and testimony of the Book of Mormon, the book of scripture our religion is nicknamed for.


First things first

Joseph Smith was a simple farm boy from upstate New York who had a vision. He was told about an ancient set of records written by people who lived on the American continents a long time ago (more than a thousand years ago). Joseph Smith took these records and translated them into English. This translation was published and is called the Book of Mormon.

(If you’re interested in learning more about Joseph Smith, go here http://mormon.org/joseph-smith/. )

We believe the Book of Mormon is the word of God, just like the Bible

In fact, we love and read both equally.

Some people outside our faith make the claim that Joseph Smith didn’t translate the Book of Mormon from people who documented their lives long ago. But rather, some believe Joseph Smith wrote the book himself. In other words, they think he’s the author and not the translator if that makes sense. As if he created the story like a novel.

As an author myself, I have a unique perspective on what it takes to write a book. I’ve written six novels as of now. One is published, two are soon to be published, and others are in the works.

I’ve spent the last five years digging, researching, and working hard to become the best author possible. I don’t know everything – obviously – but I know enough to speak a little on this subject.

If you’ll humor me, I want to compare my first novel Sadie to the Book of Mormon.  

  • Before you bristle at this premise, stick with me. There’s obviously no comparison between my book and the other. This is for illustration purposes only
  • I simply want to look at the Book of Mormon from a writing standpoint


There are a few areas us authors obsess over

There are many areas, actually, but today I’ll just focus on a few. I hope to show how these six things were used in Sadie versus the Book of Mormon.

  1. Time
  2. Setting
  3. Characters
  4. POVs
  5. Government
  6. Doctrine       

But first, a quick intro:




I graduated from high school and attended BYU and Utah State University. I love to learn. I LOVE it! I read tons online and in books. I google anything and everything. In fact, I think google is a great university. :) I was 32 when I started writing Sadie, and 36 when it was published.


Born in 1805, Joseph lived in a rural community in upstate New York. He had the equivalent of a third-grade education, with little access to libraries or books. He was 23 when he started work on the Book of Mormon and 24 when it was published.




My whole novel takes place in two weeks. Fast, I know. I struggle to let time pass in my novels. It’s something I’m working on. Sadie is a contemporary romance set in Montana, so it was easy to visualize clothing, language, food, music, and so forth.


The book spans thousands of years. Its earliest record starts with the Tower of Babel (roughly 2200 BC) and ends with the destruction of the Nephite civilization in 421 AD. That’s 2600-ish years in 531 pages. Wow!

None of the time period is contemporary with Joseph Smith either, so he would have had to do major research – crazy extensive research – to make it as realistic as it is.




It’s set in the Montana mountains, just outside of Glacier National Park. I chose this location because I visited there with my family and fell in love with the area. It’s beautiful.

Yet, even though I’d been there, when it came to writing a novel, I felt incredibly inadequate. I spent hours googling the area, looking at maps, playing around on Google Earth, and scanning people’s pictures and videos to get a strong feel for how the setting felt. I even researched local birds, animals, and trees. Hopefully I did it justice.


At the time Joseph published the Book of Mormon, as far as I know, he never left the northeastern United States. Yet the Book of Mormon starts with a family in Jerusalem and describes an in-depth journey from Jerusalem down the Arabian Peninsula. It describes food they found, climate, rivers, etc.

But it doesn’t stop there. The family takes a trip around the world and lands on the American Continent in parts Joseph had never visited. The Book of Mormon describes in detail the climate (far different than northeastern US), rivers, mountains, trees, crops grown, natural resources found, etc.

And Joseph Smith didn’t have google.

He barely had a library which we’re not sure he used.




Sadie has roughly 11-12 characters mentioned, at least those mentioned more than a few times. For each character I sketched a basic history, likes, dislikes, family situation, personality, education, way of speaking, etc. The more central to the story, the more details I worked on. Each person had a note card to begin with. And then a file. And then a full folder with all my crazy notes.

It was a fun process, but it took a while to make all the characters distinct and memorable. In fact, my editor was concerned that the four boys weren’t distinct enough from each other, so I went back to the drawing board and added more features, idiosyncrasies , and…well…you get the idea. It was a lot of work.


Take a sec and click on this link (http://en.wikipedia.org/wiki/List_of_Book_of_Mormon_people). It gives you a list of all the people mentioned in the Book of Mormon. From a writing standpoint, that list is a logistical nightmare. That’s a lot of people to keep track of.

Yet…it doesn’t stop there.

Each person in that list has a link of their own with their histories, quotes, family trees, etc. Here’s just one example from just one character (http://en.wikipedia.org/wiki/Helaman).

Beyond individuals, the Book of Mormon includes whole histories of groups of people, civilizations. I can think of at least four major civilizations mentioned, as well as dozens of off-shoots.

(I’m not a Book of Mormon scholar, so I’m sure I’m not even doing it justice. Forgive me.)

Do you realize the complexity of the characters and peoples mentioned in the Book of Mormon?

Yeah. Me neither.


POVs (the point of view a story is told from)


I used 7 point-of-views in my novel, or in other words, the reader is in seven characters’ heads during the story.

Every time I jumped POVs, I had to be careful that the dialogue and thoughts followed. For example, Trevor, the goofball of the story, had a very different way of speaking than Sadie’s overly-dramatic mother.  “Oh, man!” vs. “Oh, dear!”

I labored over this to make the reader feel like they were in that character’s head, thinking their thoughts, and experiencing things as they would. Not sure I succeeded, but I spent countless hours working on it.

Along with POV, I also kept my whole book in 3rd person past tense. In other words, “she said” instead of “I said,” or even “I say.”


There are countless POVs from different ‘characters’. Some parts are told in first person, some are told in third person, depending on who was recording the history.

The majority of the Book of Mormon was abridged and told by a prophet named…Mormon (hence the name of the book). But what makes it fascinating, is this prophet Mormon lived as much as 600 years in the future for some of the events he’s transcribing. So he’s not just telling his history, he’s telling 600 years of a multi-generational, multi-cultural history.

Do you have any idea how complex that is?

Yeah. Neither do I.

But…it gets even more amazing.

Apparently now, though I’m not sure how they do it, there are ways to insert text into some software somewhere that will attribute text to different authors.

Each of us has an individual way of using the same language in a way that is as unique to us as is our fingerprints are. For example, I might use the word “the” .015% more than the person next to me. But they might use the word “and” .0006% more. I won’t even guess how much my teens use the word “like.”

Every person, every author uses words in a microscopically unique way.

Douglas Chretien calls this “linguistic fingerprints.” He said, “The conscious features of style can be imitated, but the unconscious and subconscious features surely cannot.” This linguistic fingerprint is not affected by 1) passage of time, 2) subject matter, or 3) literary form.

There’s a fascinating article on this in the Maxwell Institute. Read about it here.

Basically, authors have a way of writing that is traceable to only them. Historians used this method to find out the authorship of the 85 anonymous Federalist Papers, which allowed them to attribute them to some of the early founding fathers.

If the Book of Mormon as written is true, and is a compilation of many writings from many prophets over thousands of years (around 100 writers or people quoting others), then this linguistic fingerprint would distinguish those 100 writers.


Well, again, go read the article if you’re interested. It is amazing. But to sum up, they found dozens and dozens and dozens of linguistic fingerprints within the book. Statistically speaking, the odds of a single author writing the Book of Mormon (ie Joseph Smith) is less than 1 in 100 billion.

Okay. Your head might be spinning, but I’m going to list a couple more examples and then I’ll be done.




Includes an FBI agent or two. Policeman or two. My book is not a John Grisham novel by any stretch of the imagination, but again, I did hours of research and learned quite a bit about the FBI. Enough to know I wasn’t qualified to write about it. ;)


Includes several types of governments including monarchys, theocracies, and democracies. All of these governments which, again, span 2,600-ish years, have times where the government works well for the people, and times where it becomes tyranical. Good leaders. Bad leaders.

Crazy complex.




There are a few LDS/Mormon characters in my book. The majority of the characters are not LDS, which means in a few scenes, the LDS characters are explaining some doctrine to the others. They barely skim the surface. It stressed me out.


Its not only a book with a complex timeline, setting, characters, and plot, but it’s a doctrinal book comparable to the Bible. In fact, it’s a side-by-side “companion” to the Bible. Its subtitle is “Another Testament of Jesus Christ”. 


What is said in the Bible is reinforced in the Book of Mormon. And vice versa. When I study my scriptures, I’m back and forth between both books because they feel like, in many ways, part of the same book.

When you take into account the complex doctrines of salvation and Jesus Christ in the Book of Mormon, it is unfathomable to think that Joseph Smith could have come up with it on his own. Even down to the tiniest specifics, it’s impossible.

I’ll just mention one I came across a few years ago.

I was wondering how the Book of Mormon people descended from the tribes of Ephraim and Manasseh when those tribes were part of the 10 tribes that were lost when the Assyrians conquered the Northern Kingdom around 800 BC, but the Manassehite family mentioned in the beginning of the Book of Mormon was  living in Jerusalem in 600 BC, 200 years later.

(Did that go over your head? If so, that kind of proves my point. How could 23yo farm boy Joseph Smith have thought of something that minor?)

Anyway, I found the answer in 1 Chronicles in an obscure little verse that was written probably just for me.  How could Joseph have known that? How could he have known something like that would bug me? Or if he did, wouldn’t it have been simpler to make Lehi’s family from the tribe of Judah or Benjamin, the dominant tribes in Jerusalem at the time? You know. Less explaining? Less room for error?

There are thousands of those examples.

The other fascinating thing is that I was born and raised in the LDS faith. That means since before I could talk, I was attending classes and reading the scriptures on a regular basis with my family. I’ve spent a lifetime of studying the doctrines of my church and have even taught many classes on it. And yet…I felt completely and totally unqualified to write a short couple chapters about our religion, let alone a 531 page doctrinal book of scripture that can and is used side by side with the Bible.

While Joseph Smith grew up in a religious home, they were split on which of the Christian faiths they should attend. They tried many. Because of the differences of doctrine, Joseph’s father became frustrated and didn’t attend any. Joseph personally tried many churches out to see which felt right. When he couldn’t decide, he wandered into a grove of trees and said a prayer that would forever change the course of his history and mine.

While his family read from the Bible regularly, he was not doctrinally educated. No theology school. No seminaries. He spent most of his time on the farm helping his father and brothers. He couldn’t even stick with one religion for very long without frustration.

How could he have known enough to write what is in the Book of Mormon? How could any one man?



There is so much more to this topic, I’ve barely scratched the surface. Plus, I’m highly disqualified to do it justice anyway. But to end, I want to make one last huge observation:

I was 36 when my first book, Sadie, was published. It had 106,000 words and took nearly four years to write, edit, edit, edit, and edit some more. I put thousands of hours into the book that is, in truth, quite simple in language, setting, timing, characters, government, and doctrine.

At 23, Joseph Smith translated the Book of Mormon which has 268,163 words. Did you see that number? If not, let me state it again.

268,163 words!

And he translated the whole thing, start to finish, in 65-75 days. Not years. Not months. Days!

That’s a little over two months!

Without a computer.



Or google.

It was written by hand. 2.5 months. 23 years old. 268,163 words. In 1829.

Oh, and remember, I attended college and grew up with a father who wrote extensively (Gerald N. Lund) and helped mentor me as a new author. I had professional editors with college degrees help me along the way, plus fully stocked libraries, and the information of the world literally at my fingertips.

Joseph Smith had the equivalent of a 3rd grade education.

He was 23.

The only scripture that comes to my mind is,

“For with God nothing shall be impossible.”

Because to my author brain, looking at those numbers, having experienced the complexities of writing as I have, it is absolutely impossible Joseph Smith wrote the Book of Mormon.

Though I’ve had a testimony that the Book of Mormon is the inspired word of God since I was a child, being an author has increased my testimony and appreciation of it a thousand times. It is truly a miraculous book, and I believe with all my heart it is the word of God.

If you don’t have a Book of Mormon and haven’t read it, you must. Seriously. As a reader, it will change your life. As an author, it will blow you away.



Get a free copy here. (http://mormon.org/free-book-of-mormon)


To read other posts as part of the LDS Writer’s Blogfest, go here: http://kayeleenscreations.blogspot.com/2013/04/announcement-lds-writer-blogfest-coming.html


And please, if you have comments or thoughts (nice ones), or if you have your own examples, please share them with the rest of us. As you might have guessed, I geek out about this kind of stuff.


8 Ways Being Author

March Book Madness Is Going To Be Awesome!!!

marchbookmadness1 (1)

I’m soooo excited for MARCH BOOK MADNESS! Some amazingly talented people have agreed to share their thoughts with us, and I know I’m going to learn a ton!

MARCH BOOK MADNESS starts Tuesday, March 5 with Charissa Stastny, discussing how to weed out those pesky words.

See you then!!!


PS) Here’s a picture of a cake we got yesterday. Yes, that’s a cake. Amazing, right?


It’s That Time Of Year Again: March Book Madness!

Do you guys remember this picture????

March Book Madness 230

That’s because it’s that time of year again!

The regular season of basketball is finishing up, and the Belliston household is starting to make predictions. MARCH MADNESS is a riot in our household. It has been ever since my eldest was born a total basketball nut.


More March Book Madness

Even our youngest is required — yes, required — to fill out a bracket. The winner of the brackets chooses where we go for ice cream at the end of the season.

My daughter and I usually win every year to the chagrin of all my basketball boys.



Last year on the blog, I did a MARCH BOOK MADNESS where I had several guest posters talk about anything book-ish. It was so much fun and such a success, I’d love to do it again.

Which means…

I need guest posters!

The rules for posting in this MARCH BOOK MADNESS are:

  1. You must love books.
  2. Like all good games, keep it clean. No fouls (language, topic, or otherwise)
  3. You must really, really love books.


Last year I had mostly authors on the blog, but this year is open to anyone who wants to talk about books.


Sample topics are:

  • Writing: Where to find inspiration
  • Writing: Genres, Plotting, or Creating strong characters
  • Editing: Tips to get from first draft to final draft without tears
  • Editing: How to write succinctly
  • Reading: Reading books with an author’s eye (what to look for)
  • Reading: Best places to find your next favorite novel
  • Reading: What makes a great book
  • Social Media: Using social media to enhance your readership
  • Querying: How to get an agent while keeping your sanity
  • Any other book topic you’d like

Posts will be on Tuesdays and Thursdays, and I’ll schedule them around you to make it convenient.


If you want to be a part of this March Book Madness, please email me, and we’ll set something up. It’s a great way for us to meet you, and you to meet us. Plus, as I learned early on as an author, there’s so much to learn about books, and so many amazing people willing to share. Let’s learn together.

Yes! I’m very excited!

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To get you excited, here are LAST YEAR’S POSTS. They’re awesome.

         Lynn Wiese Sneyd: March 8, Querying 
          Tobi Summers: March 13, Plotting vs. Plodding
          JoLynne Lyon: March 15, Marketing
          Cassie Mae: March 20, Editing
          Jessica Khoury: March 22, Editing
          Tricia Pease: March 27th, Reading
          Sharon Belknap: March 29Reading

So shoot me an email to set up your post. Let me know what topic and which date you want, so we can set it up.

You guys are awesome!

8 Steps to Create Visually-Appealing Blog Posts

The Importance of White Space

I took a graphic design class in college that talked about the importance of white space.

  • White space is the area of a page (post, letter, document) without graphics or writing

It doesn’t have to be white either. Just empty. The extra space below this sentence is white space.




As I browse the internet and read different blogs, one thing I notice is a lack of white space. People have so much knowledge they’re excited to share, they often cram it into one tiny little space, as if they’re trying to save virtual paper.

Why is that bad?

  1. It’s not real paper. No trees will be hurt if you spread things out. “Don’t waste paper” and “Save the planet” don’t apply here.
  2. If a reader opens a visually overwhelming page on a day they already feel overwhelmed, they’ll think, “I really don’t have time to be on the internet,” and they’ll close your post.

Not good.

On the flip side . . . popular blogs seem to offer their readers some breathing room within their posts. It’s as if they’re saying, “Sit down, relax, and stay awhile.” The reader doesn’t even know why they’re still reading when it seems like they already know this stuff. But trust me, the presentation is as important as the words themselves. 

So how is it done?.

8 Easy Ways to Create Visually-appealing Blog Posts

1. Use short sentences. Short paragraphs.

Forget your English teachers. Blogs need this more than the average writing. One author I follow rarely uses more than two sentences per paragraph, which makes his posts skimmable. That might not sound like the goal, but it is.

2. Put extra space between graphics or paragraphs.

Just adding an extra space or two can highlight your point.


3. Include pictures in your post.

We all like pictures, plus a graphic is required if someone wants to ‘pin’ your post to Pinterest for later reference. Another goal.


4. Use headings.

Change the font size. Go bold sometimes, or use the occasional italics. If the average reader spends five seconds on your site, what do they see?

5. Once your post is written, zoom way out and blur your eyes.

Is there enough white space, enough breathing room? Then readjust and split paragraphs as needed.

6. Use bullets or numbered lists.

People love these, and it adds natural white space.

7. Try a different color.

Though it’s technically not white space, it still catches the eye. 

8. Watch others.

Notice how other bloggers maximize white space to minimize the strain on your eyes.



In just a few steps you’ll attract more readers without changing any content. Sounds easy enough, right?

It is..

  • I could show you how this post looks like without the white space, but you wouldn’t want to read it anyway. :)
  • This white space concept flows into writing books as well. Depending on the age of your reader, you’ll need more white space. Middle grade readers, for example, need more white space than an adults..

What tricks have you used to make your posts (articles, letters, etc.) visually appealing? What have you seen others do?

,8 steps to create visually appealing blog